Introductions

.About Me

Elevating the Design of Enterprise things.

Great enterprise products aren’t just built—they’re thoughtfully crafted. I design and manage products that simplify the complex, automate intelligently, and feel more human than enterprise.

My career blends deep expertise in Enterprise AI, thoughtful Product Management, and strategic UX/UI design. But beyond these labels, I'm fundamentally a builder—someone who finds excitement in solving tough problems, designing elegant interfaces, and shipping experiences that genuinely matter to people.

I love the challenge of making enterprise software delightful, creating consumer-grade experiences at enterprise scale. Complexity doesn't intimidate me—it inspires me. My approach is hands-on, curiosity-driven, and deeply collaborative. Whether it's automating workflows, refining AI-driven interfaces, or orchestrating multi-disciplinary teams, I thrive where strategy, creativity, and technology intersect.

“The future of AI needs to be rooted in human values. It needs to reflect the best of humanity.” — Fei-Fei Li

This quote has been a guiding compass for how I approach product design and strategy—especially in the AI space. I’m less interested in building tech for tech’s sake. What drives me is creating systems and experiences that respect the complexity of human behavior, encourage trust, and augment real-world decision-making.

I bring a background in Product Design across a range of Industries, but more than that—I bring a mindset rooted in discernment, empathetic systems thinking, and long-term impact. Whether working on consumer apps or enterprise tools, I’m always asking: “How can this serve the human on the other side?”

Design is Business
‍Great design is Great Business - focus on the right problem.

Clarity > Cleverness
Obvious interactions beat clever interfaces.
Keep it Simple.

Human, Not "User"
‍Enterprise software is personal. The Average user is a myth

Leverage Complexity
‍Complexity isn't a problem; it's an advantage.

Thoughts

.Design Philosophy

Good design guides clear decisions, not assumptions. It navigates stakeholders toward what's valuable, removing ambiguity from the journey.

Design acts as the key to understanding. It opens doors to user adoption, making complex interactions instantly intuitive.

Every great product tells a clear story. Design translates strategy into experiences people genuinely understand—and want.

WTFAQ

.Frequently
Asked

Questions?

So, are you a Product Manager or Product Designer?

A bit of both, actually—but mostly, I’m a builder. Titles aside, my focus is always shipping smart, intuitive products that people grow to love. Consider me bilingual in design and strategy.

What's your favorite design tool?

Whatever solves the problem fastest, honestly. But lately, my favorite "tool" is really just clear thinking and maybe some good coffee — almost everything else is negotiable.

Do you think AI is a bubble about to burst?

If it is, it’s a fascinating one—like the Internet or smartphones once were. But bubbles aside, AI's true value is making enterprise tasks feel less "enterprise-y." That’s a bubble I'm comfortable riding.

🧠 More thoughts to come.
🌵 Thorny issue lately, aint it?!

Where do you see yourself in the next 5 years?

Hopefully not answering this question ever again! But seriously—likely still obsessing over how to simplify complexity, making something great, or ideally, making your product better and loved by all.

Me Likes

.Favorite Things

Obsessed with dogs, need I say more?:If you’ve got a four-legged friend, we’re already off to a good start. I’m currently training mine to be more emotionally intelligent than half the apps on the market.

Coffee + Conversation:Black coffee. Bold ideas. I love chatting about product thinking, architecture, concerts, food/wine, creative side hustles, and what AI still gets hilariously wrong. If you're around SF, and South Bay, let's meet up.

Behavioral psychology nerd:Why do users abandon carts? Why do we trust some UIs over others? I’m fascinated by what drives decisions—and how design can gently guide behavior.

Road trips over routines:Put me behind the wheel, playlist on, zero itinerary. I love drifting through towns, roadside diners, and ideas that don’t fit into slides.

Building tools for builders:I’m drawn to products that help others create—from dashboards to prompt interfaces. Let’s talk about workflows, productivity, and what the next wave of creative tools could look like.

Fascinated by wildlife & animal behavior:There’s something humbling about watching animals do their thing—no meetings, no roadmaps, just instinct and adaptation. I draw a lot of creative energy from nature.